The Guide Selling Systemâ„¢

Does Digital Beat Paper?

Aug 28, 2023

In today's fast-paced digital age, it is easy to become enamored with the newest technological advancements that promise to revolutionize our lives. From cutting-edge CRM systems to innovative sales transformation tools, the options are seemingly endless. Yet, amidst this sea of digital solutions, it is important not to overlook the timeless power of a simple sheet of paper or a whiteboard.

Recently, I stumbled upon a thought-provoking post that highlighted the value of utilizing handwritten notes to illustrate complex ideas and strategies. It struck a chord with me, as I have personally experienced the profound impact that sketching out account plans or strategic plans can have on the success of a project.

Throughout my career, I have been fortunate enough to be part of numerous significant deals that have propelled my team and me to new heights. Interestingly, many of these triumphs can be traced back to those initial moments of mapping out our plans and processes on a whiteboard or a sheet of paper.

There is an intangible magic that occurs when a group of individuals comes together to visually represent their thoughts on a tangible surface. It transcends the barriers of technology and fosters a shared experience that is unparalleled. In that moment, ideas flow freely, connections are made, and a holistic understanding of the project begins to take shape.

While digital solutions certainly have their merits and can streamline certain aspects of our work, they often lack the human touch that is inherent in the act of physically sketching something out. It is in this act of creation that we truly see how the pieces fit together and gain a deeper understanding of our strategy.

One cannot deny the convenience and efficiency of digital tools like Membrane, a remarkable sales transformation tool that goes beyond the traditional confines of a CRM. However, it is vital to remember that these tools should complement, not replace, the power of visual thinking.

So, how do you lay out your strategies? Do you find solace in the simplicity of pen and paper? Or do you prefer the digital realm, where data and algorithms reign supreme? We each have our own unique approach, but let us not disregard the significance of the shared experience and the undeniable benefits that come from visually capturing our thoughts and ideas.

In a world that is constantly evolving, let us not forget the timeless wisdom of the whiteboard and the sheet of paper. Embrace the power of visual thinking, and you may just uncover a world of insights and possibilities that no digital solution could ever replicate.